WHO WE ARE

We are an inclusive space for expression, experimentation, and creative risk-taking led by a team of practicing artists. The Medium is built with the intention to adapt, respond, and evolve with the creative needs of our community.

VALUES

We believe everyone deserves to learn, grow, and advance through the artistic process.
We value collaboration and the exchange of different perspectives to support the creativity in all of us.
We believe there should be no technical, spatial, or social barriers between creatives and their vision, growth, and work.

The Medium is a radically inclusive venue for creative expression that offers affordable and equitable access to space for artists of all backgrounds.

MISSION

VISION

To facilitate inclusive participation, support, and progress by enabling connections for all people through the arts.

WHO WE ARE

CREATIVE EXCHANGE FUND

The Medium wants to make creative space available to everyone. We listen closely to our community’s needs and create opportunities that support artists at all levels. One of these is the Creative Exchange Fund (CXF), a program designed in partnership with the Tyson Family Foundation to support local, regional, and national artists. CXF is a platform for taking creative risks. It offers time, money, and free space, so artists can connect with their audiences and explore new ideas. Since 2022, CXF has distributed over $270,000 to help artists bring their projects to life in Downtown Springdale.

OUR HISTORY

Back in 2020, with support from the Tyson Family Foundation, we began as part of Creative Arkansas Community Hub and Exchange (CACHE), going by the name 214 by CACHE. In December 2022, after working closely with the community, we rebranded ourselves as The Medium. Since then, we’ve been following a legacy of art and theater in Downtown Springdale, occupying one of the longest-standing independent arts venues in Northwest Arkansas, providing affordable and accessible space for performances, rehearsals, meetings, exhibitions, and a whole lot more.

HOW WE BECAME

THE TEAM

ARTIST AND COMMUNITY MANAGER

AMBER PERRODIN

GENERAL MANAGER

JOHN WAYNE PHARR

OPERATIONS MANAGER

THALIA MADEWELL

EVENT & FRONT OF HOUSE COORDINATOR

CYNTHIA TRAN

BACK OF HOUSE & TECHNICAL COORDINATOR

KEVIN NGUYEN

MEET THE FULL CACHE TEAM

Leadership Council

Koko Perez
Rachel McClintock
Jeremiah Pickett
Jordan Pitts
Judy Tatios
Lyle Oberman
Chloe Bell
Anthony Garcia
Dick Darden

Advisory Committee

Carra Martinez
Rodrigo Salas
Patsy Christie
Rebecca Rivas
Dina Benbrahim
Payton Parker
Clint Schaff

214 S. Main Street

THEMEDIUM@CACHECREATE.ORG

The Medium is a project of CACHE

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Kevin Nguyen is a Vietnamese-American musical artist, producer, and audio engineer from Salt Lake City, UT. He is a graduate of the Conservatory of Recording Arts & Sciences in Gilbert, AZ. For the past 2.5 years, Kevin has spent time working on his craft in an intimate studio space located in Bentonville’s famed CACHE Studios, collaborating with the new wave of Hip-Hop and Rap artists in our flourishing and eclectic art and music scene. Having recently served as a barista at a local cafe, known for its excellence in hospitality, he is looking to help facilitate these qualities, at The Medium, for everyone in the creative community.

BACK OF HOUSE & TECHNICAL COORDINATOR

KEVIN NGUYEN

Email: kevin@cachecreate.org

A lover of nature, collector of plants, and avid fan of travel and adventure; Cynthia is a fine art photographer, curator, educator, and multi-disciplinary artist.

With a heart-felt passion for empowering and encouraging authentic self-expression, she is mindful of how personal experiences influence and inspire the vision for future growth and community support to evolve as a result of authentic embodiment. She is mindful of the ever-changing moments of life and thrives to elevate the essence of every place and every person she encounters.

She has been involved in the arts sector for over six years and a practitioner of her own medium for over a decade now, with eight years of professional experience capturing, curating, connecting artists to opportunities, and facilitating events.

EVENT & FRONT OF HOUSE COORDINATOR

CYNTHIA TRAN

Email: cynthia@cachecreate.org

A breath of fresh air
one moody evergreen dusk
the moon’s reflection

Evan Alvarado has deep roots in the arts and seeks to understand life through a creative lens. He’s had lifelong inspiration from his supportive parents; his father is a musician from Costa Rica, and his mother is an artist/videographer from Arkansas. Evan received an AA with a major in Music from NWACC. Since 2010, Evan has performed live music—mostly keyboards in reggae bands—in Northwest Arkansas and surrounding regions. Since 2107, he has been a freelance filmmaker.

Evan is CACHE’s Creative Content Manager. He spends most of his time telling impactful stories of the many beautiful things happening in and around Northwest Arkansas and telling CACHE’s story and work within the region. Additionally, he manages equipment the Media Hub, an A/V equipment rental program housed at The Medium.

CREATIVE CONTENT MANAGER

EVAN ALVARADO

Email: evan@cachecreate.org

Perrodin is a community-focused, visual artist and storyteller based in Springdale, Arkansas; a chronic grassroots organizer inspired by art, community, and creative placemaking.

Perrodin is the founder of The Little Craft Show and Team Springdale; co-founder of The Creative Social Retreat; a 4-year local team member with “Live in America”, a collaborative research project presented by The Momentary, and a 4-year Artist Fellow with “Looking for America” that resulted in “The Ozark Story Project” a 200-page book that chronicles stories, photos, poetry, and recipes from across the Ozarks.

A graduate from the University of Arkansas School of Art, Perrodin received her bachelor of fine arts in printmaking in 2010. She is a certified Arkansas Master Naturalist who enjoys foraging for wild mushrooms, swimming in creeks, kayaking, and collecting tumbled creek glass, animal bones, and river stones that often find their way back to her art studio as inspiration for her paintings that are collected across the United States.

ARTIST AND COMMUNITY MANAGER

AMBER PERRODIN

Email: amber@cachecreate.org

Friend to Everyone
She Whispers with mushrooms and
is guided by heart

John Wayne is a Filipino-American who has spent each half of his life on opposite sides of the world. But no matter where he has been, there has always been an innate desire to make sounds and capture them. He began his musical journey as an avid listener, which then progressed into learning to become a keyboardist, a choir member, then finally a self-taught guitarist. That path proceeded to taking on roles as an audio engineer, videographer, and live sound technician. Later on in life he was introduced to his second passion, construction. With over five years now of experience in various aspects, he is looking to transform the space in Downtown Springdale into a safe and evolving one providing to the needs of local creatives.

GENERAL MANAGER

JOHN WAYNE PHARR

Email: jwp@cachecreate.org

Freak in the spreadsheets
Filipino Musician
King of space and time

Since 2015, Thalia has been a vital liaison between performing arts and the community, following more than a decade of in-home education fueling the minds and passions of her five children. Combining her scientific background — a Cum Laude University of Arkansas graduate with a degree in Environmental, Soil, and Water Science — with the artistic, athletic, and academic world in which she was immersed, Thalia began her career as Production Manager for the Northwest Arkansas Conservatory of Classical Ballet, the region’s premiere dance school.

In 2019, Thalia continued to cultivate a relevant landscape for dance in Northwest Arkansas, working with acclaimed directors, artists, and choreographers as Project Manager on a successful 6 month pilot program called Dance Anywhere/Everywhere. Later, as Executive Director of NWA Ballet Theatre, she managed 22 professional dancers and administratively supported art that began receiving national attention. Thalia orchestrated day-to-day operations of NWABT, and quickly became the hub of information flowing in and out of the organization. She not only solidified the continuation of the company, but found her niche in the curation of relationships among artists, venue operators, arts organizations, and community leaders.

With an analytical mind to keep artistic systems functioning, Thalia now employs her talents on the Medium team as their Operations Manager, cultivating connections between nonprofits, municipalities, cultural institutions, and funders to build a more equitable and inclusive region for artists and creatives.

OPERATIONS MANAGER

THALIA MADEWELL

Email: thalia@cachecreate.org

Capricorn hustle
An Okie from Muskogee
She’s been here before

We are an inclusive space for expression, experimentation, and creative risk-taking led by a team of practicing artists. The Medium is built with the intention to adapt, respond, and evolve with the creative needs of our community.

VALUES

MISSION

WHO WE ARE

CREATIVE EXCHANGE FUND

OUR HISTORY

HOW WE BECAME

THE TEAM

AMBER PERRODIN

JOHN WAYNE PHARR

THALIA MADEWELL

CYNTHIA TRAN

KEVIN NGUYEN

MEET THE FULL CACHE TEAM

Leadership Council

Advisory Committee

BE IN THE KNOW

KEVIN NGUYEN

CYNTHIA TRAN

EVAN ALVARADO

Keep up with The Medium!

AMBER PERRODIN

JOHN WAYNE PHARR

THALIA MADEWELL